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Media Relations

Simply stated, a crisis is any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention. These situations can be any kind of legal dispute, theft, accident, fire, flood or man made disaster that could be attributed to your company. It can also be a situation where, in the eyes of the media or general public, your company did not react to one of the above situations in an appropriate and/or timely manner. We are there to make sure you are ready.

The stereotype of business crises is industrial accidents, oil spills and bizarre crimes like terrorist bombings or the Tylenol incident. However, these no-warning crises are the minority. The majority of industrial crises are smoldering. In other words, management knows about these problems before they become public. The problem is that management doesn't notice the problem, they don't know how to handle them, or worse - they choose to ignore the issues.

In addition to counseling our clients during a crisis situation, we also provide: onsite management of crisis communications, pre-written crisis communication plans, staff training, as well as the staging of mock crisis events to evaluate preparation and response.

The most common causes for critical responses in Alabama come from on site incidents or injuries, labor disputes, plaintiff lawsuits or environmental actions. Strategy has vast experience in all of these areas and we would be happy to provide you with archived case studies regarding our response in these instances.